____: 2014

Monday, September 1, 2014

Snack Shop Names

Chippies
Bites
Grab-A-Snack
Snack Attack
The Pit Stop
The Pantry
Snack Farm
The Red Room
Munch Market
Munch Mart
Snack Stop
The Fill-Up
Sun Snacks
Sun Stop
MataMunch
MataBite
Snack Scout
The Red Pantry
The Hungry Matador
Local Crave
Campus Crave
Cravery
CSnacks
NOMridge
Red Mart
Munchitude
Fuel Farm
MataFuel
MataSnacks
MataFarm

Moodboards: Store Themes

Concept No. 1: Clean, minimal, contemporary, sophisticated, black & white with pops of red.

Concept No. 2: Wood / cork texture, paint, bright/neon/pastel, crafty

Concept No. 3: Retro, vintage, typographical, chalkboard, brick, hand-lettering.

Thursday, August 28, 2014

Packaging Design: The Good and The Bad

1. BluePrint Juice: Clean and minimal, represents the brand well.

2. Top Paw Dog Food: Clever and convenient packaging, appropriate graphics, overall appears to be well-thought out.

3. Bandiful Bandages: Cool concept with the flat envelope package as opposed to the standard boxes that bandages usually come in. The bandages are more accessible as well.

4. Honey: The honeycomb shape is clever, especially being able to stack them like so. The honey dippers are a nice touch.

5. Bigelow Tea: Definitely more contemporary and eye-catching than the current Bigelow boxes. Probably sturdier and better at preserving tea.

1. Alaffia African Black Soap: The colors of the label and packaging don't complement the actual product very well, the graphics on the label itself look dated and the content is organized awkwardly.

2. Arm & Hammer Toothpaste: Super dated typography, colors are off-putting.

3. ICA Pizza: Also very dated typography, graphics are lost in photograph.

4. The Art of Chipotle Sauces: Graphics are kinda scary tbh.

5. NotePro USB Cable: Boring design, wasteful packaging.